What went wrong at Smile Direct Club?
By Natalie ShermanBusiness reporter, New York
Getty ImagesSmile Direct Club served more than 2 million people before it went bustMohammad Ahmad, a 17-year-old from New Jersey, signed up for Smile Direct Club in October, just a few weeks after the teeth straightening firm declared bankruptcy.
He was enticed, he said, by a big discount on the company's invisible braces and assured that the financial problems wouldn't affect operations. But Mohammad never received the clear plastic aligners he was promised after the company shut down in December, leaving him, and thousands of customers like him, in the lurch.
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